Brands

Casper

Led global marketing team in integrated marketing strategy, brand/product positioning, e-commerce strategy, and 360 campaigns. Managed European acquisition and creative teams, while creating partnership with US HQ integrated marketing and cross-functional teams. Developed product positioning for new mattress and product offerings.

L’Oreal

Developed integrated communications and channel strategies for social and digital ecosystems supporting new collection launches and new brand franchises. Managed development and release of asset toolkits for local markets across the globe. Facilitated the development of new brand strategy and franchise pillars to effectively communicate product offerings and differentiation within the nail polish category.

General Mills

Launched 360 brand campaign for Tiny Toast cereal; General Mills' first new cereal brand in 15 years including Instagram, Snapchat Facebook, Tumblr, digital display, and digital video.